Projects

Case studies built around evidence.

Selected work across software, AI products, digital brand systems, and founder-led product development. Each study covers role, problem, solution, and outcomes.

TimeAlign
Founder-led productLive product2024

TimeAlign

A behavior-first time optimization platform for people and teams.

I co-founded and led the product direction for TimeAlign, unifying scheduling, behavioral data, and execution systems into one product experience.

Co-FounderProduct strategyFull-stack engineeringBrand and UX direction
What changed
  • Created a product narrative that connects performance, time, and behavioral change.
  • Shipped a cohesive product direction spanning onboarding, scheduling, and insight loops.
  • Built a stronger foundation for future content, partnerships, and digital product expansion.
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LifeAlign AI
AI product conceptConcept and prototype2024

LifeAlign AI

An AI-guided coaching concept built around alignment, reflection, and action.

I shaped the product concept and positioning for an AI life-coaching experience designed to feel useful, grounded, and behaviorally aware.

Concept strategyUX directionMessagingPrototype framing
What changed
  • Defined a clearer value proposition around aligned decision-making instead of generic life advice.
  • Explored how AI can support personal systems without losing emotional nuance.
  • Developed a more distinctive concept foundation for future product and content opportunities.
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ReviewGuru AI
AI workflow productLive product2024

ReviewGuru AI

A product insight engine that turns messy customer reviews into usable signals.

I framed ReviewGuru as a decision-support product, helping operators move from unstructured review data to faster product and messaging insights.

Product strategyUX framingEngineering directionPositioning
What changed
  • Turned a raw AI idea into a clearer product story built around insight extraction and action.
  • Designed a more legible workflow for summarizing patterns from qualitative review data.
  • Positioned the product toward operators who need clarity, not just AI novelty.
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Luxury Home Bar
Commerce experienceLive business2023

Luxury Home Bar

A premium commerce brand designed around aspiration, trust, and conversion.

I worked across digital experience and brand presentation to support a more premium, conversion-ready commerce presence.

Brand presentationUX strategyGrowth thinkingDigital execution
What changed
  • Created a more premium visual and messaging direction for the digital storefront.
  • Improved how products, lifestyle cues, and trust signals work together on page.
  • Strengthened the bridge between brand aspiration and conversion intent.
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